Finally- The Launch Day

CollegeKhabar project was running like an tortoise where it was considered as something which is difficult to materialize soon. CollegeKhabar Team started working hard in month of August and initially a launch date was decided. We decided the independence of  CollegeKhabar.com  from the limited number of users to mass visitors on 15 August – The Independence day of our country which was somehow delayed.

Team become anxious about the launch. Next decided date was August 23, 2009 (Ganesh Chaturthi/Ganpati festival day) as it is considered as a one of best inauguration day in our culture . We make it sure that this time CK launch do happen and with big impact. Discussions started floating 2-3 days before launch about how to leverage contacts and other communication tools to make the launch a success. We made ‘Facebook Fan page’, ‘Twitter page’ & ‘Orkut Community’ to make most of social networking medium. Team started putting more efforts in updating news and new sections and bugs were corrected.

For launch we float a ‘launch party event’ through Facebook which receive large number of acceptance. CollegeKhabar team started contacting students in different institute across country and on 22nd August just before midnight a promotional mail was circulated in about 10 top engineering institutes of India. Thus we started Viral Marketing for launch day and waited for the result. On 23 rd August we were holding our breath and looking for some positive response from Junta.

Finally day ended and Collegekhabar.com registered more than 5000 page views & 150+ registration on a single day.

It was phenomenal for us.