SAMRIDDHI’10

An Initiative In

SOCIAL MEDIA & BUSINESS

Presents

BUZZZ IT !!!

A Social Media Strategy Plan Competition

Introduction of SAMRIDDHI  2010

Samriddhi is an annual national conference organized by Goa Institute of Management, which focuses on issues touching various spheres of business development and strives to find viable solutions for industrial challenges.

Samriddhi 2010 will focus on “Social Media and Business”. Social networks bring together people with similar interests and provide users with an opportunity to interact and express opinions. They provide platform to discuss products, services, problems and solutions. From jobsites, coffee shops and association meetings these conversations are now increasingly taking place online. Social media allows one to directly connect with their customers and assess their expectations, preferences and aversions.

BUZZZ IT !!!

For the first time at Samriddhi, a competition has been organised for the students of graduate colleges and B-schools, to design a social media strategy for a resort. This would enable the students to understand how a firm uses social media as its competitive strategy to communicate with its current and prospective customers.

Here is your chance to showcase your creativity to a panel of eminent industrialists! So put on your thinking caps and get ready to make a BUZZZ!

Event Details of SAMRIDDHI’10 :

Buzzz It!! is a two stage event. Stage 1 will be an online submission of the Strategy. The top 5 teams from Stage 1 will move to Stage 2, which will be held during Samriddhi’10.

Prizes:

1^st Prize worth Rs. 15,000

2^nd Prize worth Rs. 7,500

Guidelines

Stage I :

• The participants need to submit a Comprehensive Social Media Strategy Plan for The Balcaon Paradise Resort, the details of which are given below:

About the Resort: The Balcaon Paradise Resort is a luxurious beach paradise with an authentic Goan ambience and lush green lawns. The beautiful cottage style accommodation offers 72 air-conditioned rooms. The resort is famous for Goan cuisine. While sipping ‘palm feni’ underneath a majestic banyan tree, a tourist can listen to some live band performances, or can savor the weekly beach barbeque around a bonfire. For conference, parties, meetings or exhibitions the resort offers a large hall facing the deep blue Arabian sea, which can accommodate up to 400 guests, and, another one accommodating up to 100 guests. Other facilities at resort include Swimming Pool, a Beauty Salon & Spa, a Gymnasium, a Travel Counter, Direct Dialing and Indoor & Outdoor games.

• The strategy should include identifying the target population, goals to be achieved through the plan, fixing a time frame for execution, details of actions to be taken, and expected results of the strategy.
• Participation can be individual or in a team of 2. Any number of teams can participate from an institute.
• Students from any graduate college or B-school in India can participate in the competition.
• The strategy should be original contribution and should not have been already published or presented elsewhere.
• The submission should be in Microsoft word (doc) or PDF format.
• The submission should not exceed 2000 words.
• The submissions should be emailed to [email protected] by Sunday, 15^th August 2010, 23:00 hours. No late entries will be accepted.

Stage II

• The top 5 entries will present their strategy to a panel of judges at Samriddhi’10 to be held on 28^th and 29^th August 2010 in Goa.
• The teams will be required to make a presentation not exceeding 15 minutes each, followed by a 5 minute Question & Answer session with the panel of judges.
• These teams will get accommodation for two days including food; and travel fare

( Third Ac Tickets excluding Rajdhani, Duronto )

For any clarifications please contact:

• [email protected]
• Ankita Gupta ([email protected]) +919326632323
• Vijay Kulkarni ([email protected]) +91 9860426189

Similar Events & Festivals

1. GIM Presents Samriddhi’10 – The Annual Conference on Social Media & Business
2. Genesis 2010, IIT Madras presents social Enterpreneurship Business Plan Competition
3. Rediff Social Media Wizards Contest 2010, Online Competition ’10
4. KREATE’10, A Business Plan Competition by Connect2MBA.com
5. E-Cell IIT Kharagpur presents Negocio,a web and mobile applications based b-plan competition